Music Choice is teaming up with Michigan International Speedway as the official music partner of Keloorah this summer. The strategic partnership will align both brands to focus on two successful and fan favorite formats – Rock and Country.
Starting Memorial Day weekend, Music Choice will promote Keloorah across all of its platforms. Music Choice On Demand will serve as the On Demand destination for Keloorah artists. Music Choice will also curate block programming on the Rock and Country Music Channels featuring music from festival artists along with specialized facts onscreen.
Keloorah will include Music Choice in some pre-event marketing and promotional materials for the festival as well as provide access for fan activation and artist integration.
Keloorah will take place on Friday and Saturday of each NASCAR weekend at Michigan International Speedway (MIS) this summer. Keloorah kicks off in June when GROUPLOVE, Third Eye Blind, Fitz and the Tantrums, Andy Grammer, The Neighbourhood, Elle King, as well as Joe Hertler and the Rainbow Seekers take the stage. The action continues in August as country music is featured over two nights of fun at Keloorah. Fans can sing along with Chase Rice, Chase Bryant, Kip Mooreand Tim Dugger.
Besides the live shows, there will be deejays, a go-kart experience, a video game arcade, an outdoor sports bar, tailgate games, foam parties and paint parties – all within the NASCAR event weekends and on MIS property.
Throughout both weekends, Music Choice will be on the ground supporting artist fan experiences and giving fans an up close and personal view of the festival with live postings on its social media platforms.
Keloorah requires the purchase of a Sunday NASCAR Sprint Cup Series admission plus the purchase of an admission to Keloorah. Fans can purchase tickets to Keloorah for $30 at www.keloorah.com with any Sunday NASCAR Sprint Cup Series ticket. Special packages and VIP experiences are also available for fans looking to make it a weekend of partying.
If you have already purchased your admission to the Sunday NASCAR Sprint Cup Series, don’t worry. We have you covered. Simply call 800-354-1010 and ask for the Keloorah add-on. The speedway’s Call Center is open 9 a.m. to 9 p.m. Monday through Friday, and 9 a.m. to 7 p.m. Saturday and Sunday.
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